Construct a semantic differential scale to assess the properties of a particular brand of tea or coffee.

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Research Methods for Business A Skill Building Approach

ISBN: 978-1119942252

6th edition

Authors: Uma Sekaran, Roger Bougie

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Question Posted: Jul 14, 2015 12:52 AM

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Construct a semantic differential scale to assess the properties of a particular brand of tea or coffee.

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Semantic Differential Scale for Upton Tea Bags Fi...View the full answer

Research Methods for Business A Skill Building Approach

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