Consultants Booz Allen and the Association of National Advertisers have an online tool for assessing the “DNA” of marketing organizations—www.marketingprofiler.com. Visit this site and consider if the questions asked in the diagnostic provide a good basis for evaluating a marketing organization. Use the profiling diagnostic to evaluate a marketing organization that you know.
Answer to relevant QuestionsThe chief executive of a manufacturer of direct-order personal computers is interested in establishing a marketing organization in the firm. A small salesforce handles sales to mid-sized businesses and advertising is planned ...Discuss the conditions where a matrix-type marketing organization would be appropriate, indicating important considerations and potential problems in using this organizational form. Review the ETHICS APPLICATION describing the environmental strategy implemented at Interfaces Inc. List the attractions from a marketing perspective of adopting an environmentally responsible position. Discuss whether ...What are the important factors that managers should take into account to improve the implementation of strategies? How can the “balanced scorecard” methods assist managers in their implementation efforts?
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