Consumers could be suffering from “loyalty promotion fatigue.” Conduct some secondary research on loyalty promotions to find out how organizations view loyalty promotions. Do loyalty promotions provide real benefits to consumers and the sponsor? What are the elements that make a loyalty promotion a success?
Answer to relevant QuestionsWhat forms of sales promotion are best suited for the following brands? Justify your position. a) Secret deodorant b) Quaker Chewy Granola Bars c) Blue Mountain Resort (or any similar ski or golf resort) d) Valvoline ...Identify and briefly explain the role of public relations in the following areas: a) Corporate communications b) Reputation management c) Product publicity d) Product seeding e) Community relations Considering the nature of the business environment today, do you think that public relations will play a more significant role or less significant role in future marketing communications strategies? State your position and ...Designing the event is the second stage of event planning. What are some of the key decision areas in this stage? Briefly explain each. Identify the basic steps in the event marketing planning process.
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