Contemporary best-selling management books often argue that customers are the most important element in the external environment.

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Contemporary best-selling management books often argue that customers are the most important element in the external environment. Do you agree? In what company situations might this statement be untrue?

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Understanding Management

ISBN: 978-0324568387

6th Edition

Authors: Richard L Daft, Dorothy Marcic

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Question Posted: Sep 12, 2012 05:02 AM

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Contemporary best-selling management books often argue that customers are the most important element in the external environment.

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Companies in the public and private sector must be customer driven to ...View the full answer

Understanding Management

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