Question

Content Marketing Institute provides insights on the content marketing habits of nonprofit professionals representing a broad range of nonprofit agencies and organizations. A survey of non-profit marketers conducted by the Content Marketing Institute indicated that 26% of nonprofit marketers rated themselves highly in terms of use of content marketing effectiveness. Furthermore, of the nonprofit marketers who rated themselves highly in terms of use of content marketing effectiveness, 63% reported having a documented content strategy. Of the nonprofit marketers who did not rate themselves highly in terms of use of content marketing effectiveness, 21% reported having a documented content strategy. (Data extracted from 2014 Nonprofit Content Marketing, bit. ly/ KrCLvl.) If a nonprofit marketer is known to have a documented content strategy, what is the probability that the nonprofit marketer rates himself or herself highly in terms of use of content marketing effectiveness?


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  • CreatedJuly 16, 2015
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