Contrast antiquated and modern selling practices. Do you think a “soft sell” approach used by some pharmaceutical firms will work in all industries? Why or why not?
Answer to relevant QuestionsWhy do you think that the trend in marcom budgeting is toward increased expenditures on promotions and reduced advertising spending? Assume you are in charge of advertising a product that is marketed specifically to college students. Identify seven contact methods (include no more than two forms of mass media advertising) you might use to reach this ...Provide examples of brands that in your opinion are positioned in such a way as to reflect the five personality dimensions: sincerity, excitement, competence, sophistication, and ruggedness. Pick a new product or service of your choice and describe in detail how that product or service satisfies, or fails to satisfy, the following success requirements: relative advantages, compatibility, communicability, ...One form of sales presentation is called a canned presentation. This means that a salesperson uses the identical presentation time after time. How would you evaluate such an approach? What are the advantages and ...
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