Contrast the term reach with its related terms net coverage and unduplicated audience.
Answer to relevant QuestionsA television advertising schedule produced the following vehicle frequency distribution: f Percentage f Percentage f + 0 31.5 100.0 1 9.3 68.5 2 7.1 59.2 3 6.0 52.1 4 5.2 46.1 ...It is desirable that the measurement of advertising effectiveness focuses on sales response rather than on some precursor to sales, yet measuring sales response to advertising is typically difficult. What complicates the ...Explain your understanding of why in the case of mature products with familiar brands greater advertising weight is effective in increasing sales only when affective cues are used in advertising the brand. The term promotional inducement has been suggested as an alternative to sales promotion. Explain why this term is more descriptive than the established one. Explain in your own words the meaning of push- versus pull-oriented promotional strategies. Using an illustration of a well-known supermarket brand of your choice, explain which elements of this brand’s marcom mix embody ...
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