Coordination of advertising and personal selling strategies is a major challenge in large companies. Outline a plan for integrating these strategies.
Answer to relevant QuestionsDiscuss the role of sales promotion methods in the promotion strategy of a major airline. Visit Nokia’s U.S. website (www.nokiausa.com). Evaluate Nokia’s sales approach online. How does Nokia enhance its direct marketing strategy through Web-based offerings? How could the company increase traffic to its ...What questions would you want answered if you were trying to evaluate the effectiveness of a business unit’s sales force strategy? Consider the STRATEGY APPLICATION “The Toyota Way”. Can other companies learn from the Toyota approach to managing its organization, or is the success of the approach unique to Toyota? Discuss the conditions where a matrix-type marketing organization would be appropriate, indicating important considerations and potential problems in using this organizational form.
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