Corporate philanthropy is now strategic. Do you think all this makes corporate philanthropy too self-serving? Why or why not?
Answer to relevant QuestionsWhy is it important for corporate executives to have a good relationship with the mass media? How can you as a PR professional facilitate that relationship?Give some reasons why the public is fascinated with the personal lives of celebrities or develops strong attachments to sports teams.What is your assessment of incidents that damage the reputation of celebrities such as Reese Witherspoon or Taylor Swift? Does it require remedial public relations, or are the incidents trivial and blow over in a few days?Why do government agencies engage in “public information” efforts instead of “Public relations” activities? Are there any laws involved? If so, what are they?How are social media now being used by nations in times of conflict and war?
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