Corporate social responsibility is an emerging area of interest for firms. As such, many companies have conducted

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Corporate social responsibility is an emerging area of interest for firms. As such, many companies have conducted research and developed reports on corporate social responsibility. One such report is the KPMG International Survey of Corporate Responsibility Reporting. This report can be accessed using the search term "international survey" at globaledge.msu.edu/ibrd (and check the box "Resource Desk only." In the most recent report, which category of corporate social responsibility was most widely reported, and what does it say?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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