Create a list of current celebrities whom you feel typify cultural categories (e.g., clown, mother figure, etc.).

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Create a list of current celebrities whom you feel typify cultural categories (e.g., clown, mother figure, etc.). What specific brands do you feel each could effectively endorse?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:30 AM

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Create a list of current celebrities whom you feel typify cultural categories (e.g., clown, mother figure, etc.).

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They should be encouraged to think carefully about a variety of product catego...View the full answer

Consumer Behavior Buying, Having and Being

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