Create a Strategic Integrated Marketing Plan for the organization. The completed plan must be suitable for review,

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Create a Strategic Integrated Marketing Plan for the organization. The completed plan must be suitable for review, and eventual approval, by the CEO of the organization. Include the following:
Develop an executive summary Incorporate corporate mission, goals, and objectives Detailed marketing goals Establish marketing objectives Include overall marketing strategy Detail marketing implementation Include an internal marketing program Include an external marketing program Determine the product price Explain the distribution promotion Identify target groups within the organization Show external customer groups or targets Develop a control process.
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Taxes And Business Strategy A Planning Approach

ISBN: 9780132752671

5th Edition

Authors: Myron Scholes, Mark Wolfson, Merle Erickson, Michelle Hanlon

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