Critically evaluate the “Net Promoter” concept of customer satisfaction used by the General Electric Co. What role does customer experience information play in GE’s CRM?
Answer to relevant QuestionsVisit the website of SalesForce.com. Based on the information provided discuss how can SalesForce.com contribute to a company’s CRM. What is involved in estimating customer lifetime value (CLV)? Revisit the INTERNET APPLICATION “The Growth in Internet Information Resources for Market Sensing”. What are the major advantages of the Web in developing marketing information resources, but what are the potential ...Outline an approach to develop an effective market sensing capability for a regional full–service bank. Go to www.johnsonandjohnson.com and click on “Background” and then on “Principal Global Operations.” Identify the positioning strategies of the different companies.
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