Critically evaluate the Net Promoter concept of customer satisfaction used by the General Electric Co. What role

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Critically evaluate the “Net Promoter” concept of customer satisfaction used by the General Electric Co. What role does customer experience information play in GE’s CRM?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:58 AM

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Critically evaluate the Net Promoter concept of customer satisfaction used by the General Electric Co. What role

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