Critique the questionnaire in Figure 12-2, which is from an appliance manufacturer whose objective is to collect

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Critique the questionnaire in Figure 12-2, which is from an appliance manufacturer whose objective is to collect information on the reasons for purchasing their product, the buyer's demographic, and lifestyle activities.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:43 AM

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Critique the questionnaire in Figure 12-2, which is from an appliance manufacturer whose objective is to collect

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The first question is very general It does not specify why a respondent might be happy or unhappy P...View the full answer

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