Critique the Rolex brand audit in Brand Focus 8.0. How do you think it could be improved?
Answer to relevant QuestionsConsider a book store in your area. What competitive frames of reference does it face? What are the implications of those frames of reference for its positioning? Choose a package for any supermarket product. Assess its contribution to brand equity. Justify your decisions. Think of your brand relationships. Can you find examples of brands that fit into Fournier’s different categories? How do you think Young and Rubicam’s Brand Asset Valuator relates to the Inter-brand methodology? What do you see as its main advantages and disadvantages? How aware are you of the country of origin of different products you own? Which products do you care about their country of origin? Why? For those imported brands that you view positively, find out and critique how they are ...
Post your question