Culinary Creations caters weddings, office parties, and the like. Monica, the owner of Culinary Creations, offers delectable dishes and impeccable service. Her firm has gained a reputation for offering unique themed dinners and parties. Consequently, there is no shortage of demand. If a customer wants to customize a party beyond the regular “themes,” the customer must reserve a date several months in advance so that Monica can plan for all contingencies and deliver perfection. Culinary charges a premium price for its unique services.

Required:
a. Describe three internal processes that Culinary must execute well to deliver on its value proposition. Justify your choices.
b. What might be the appropriate performance measures for these critical processes?