Culture affects the value of consumer behaviors. Consider the differences in American consumers versus Chinese consumers. Contrast

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Culture affects the value of consumer behaviors. Consider the differences in American consumers versus Chinese consumers. Contrast the value that consumers in these countries might typically desire in the following products:
• Automobiles
• Rolex watch
• Notebook computer
• Ruth’s Chris Steak House
• Blackberry Torch mobile device
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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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