Currently, your firm has manufacturing and logistics units in the Russian cities of Moscow and Saint Petersburg,

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Currently, your firm has manufacturing and logistics units in the Russian cities of Moscow and Saint Petersburg, which provide access to Russia's vast countrywide market. However, recent business regulations have discouraged growth in specific regions of the country. As such, you have been asked to reconfigure your firm's strategy in Russia. Identify the location(s) where you should move operations. Provide detailed and compelling rationale to support your decision.

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Global Business

ISBN: 978-1133485933

3rd edition

Authors: Mike W. Peng

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