Customer service is often viewed as the primary interface between logistics and marketing. Discuss the nature of this interface and how it might be changing.
Answer to relevant QuestionsOrganizations can have three levels of involvement with respect to customer service. What are these, and what is the importance of each? What are the benefits of classifying inventory using ABC analysis? What are the different types of criteria that could be used to classify inventory? What is the difference between independent and dependent demand items? Why is this distinction important to inventory managers? How would a transportation manager monitor the quality of service provided by the carriers used? What types of metrics would be used? In what ways can the design of a firm’s logistics/supply chain network affect its ability to create value for customers through efficiency, effectiveness, and differentiation?
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