Daniel Kyler owns a chain of travel goods stores. Management anticipated selling 10,500 suitcases at an average sale price of $180. Variable expenses were budgeted to be 65% of sales revenue, and the total fixed expenses were budgeted to be $115,000. The actual results for the year showed that 9,000 suitcases were sold at an average price of $280. The actual variable expense percentage was 65% of sales revenue and the total fixed expenses were as budgeted. Prepare a performance report for this year. How would you improve Kyler’s performance evaluation system to better analyze this year’s results?
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