Data for Moorefield Corporation are shown below Fixed expenses are 65 000
Data for Moorefield Corporation are shown below:
Fixed expenses are $65,000 per month, and the company is selling 2,750 units per month.
1. The marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $12,000. Should the advertising budget be increased?
2. Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $4 per unit. The marketing manager believes the higher-quality product would increase sales by 20% per month. Should the higher-quality components be used?
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