Data mining from databases is receiving increased attention in many companies. Discuss the underlying logic of data mining.
Answer to relevant QuestionsH & M’s initiatives described in the INNOVATION APPLICATION could be accomplished by competitors like Gap. Why have competitors failed to recognize these opportunities? Discuss why it may be necessary for an organization to alter its targeting strategy over time. What factors are important in selecting a market target? A. Review Microsoft and Nokia alliance described in a STRATEGY APPLICATION in this chapter. Identify the strategy underpinning this alliance. Is this an effective counter to the strength of competitors like Google and Apple? ...Discuss the similarities and differences between strategic alliances and joint ventures.
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