Dave is a manager of a local AT& T Wireless retail store. He would like to forecast
Question:
a. Forecast the number of customers who will visit Dave€™s store on Day 9 using a three period simple moving average.
b. Calculate the MAD for the forecast in part a.
c. Forecast the number of customers who will visit Dave€™s store on Day 9 using exponential smoothing with α = 0.1.
d. Calculate the MAD for the forecast in part c.
e. In which forecast do you have the most confidence?
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