Question

Debbie’s Delight attains a 10% market share based on total sales of the Calgary market. The total Calgary market is expected to be 1,000,000 kilograms in sales volume for August 2013. The actual total Calgary market for August 2013 was 960,000 kilograms in sales volume.
REQUIRED
Compute the market-share and market-size variances for Debbie’s Delight in August 2013.
Calculate all variances in contribution-margin terms. Comment on the results.


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  • CreatedJuly 31, 2015
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