Define a marketing orientation and a product orientation. Under which strategic orientation is there a greater need for marketing research?
Answer to relevant QuestionsWhat are the four key questions helpful in understanding the value equation for a given firm? Define online sentiment analysis. How can it be helpful in brand management? What is predictive analytics? Think about your behavior in the last 48 hours. List at least 10 things that you’ve done which may have produced data that could be used as input into a predictive analytics system. What types of internal databases might one find in the following organizations? a. Hilton Hotels b. A Major University Athletic Department c. ABInbev d. Quibids (online auction web site) e. iTunes f. Facebook Describe how a literature search is useful in marketing research.
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