Define, compare, and contrast weights vs. ratings in an EFE Matrix vs. an IFE Matrix?

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Strategic Management A Competitive Advantage Approach Concepts

ISBN: 978-0134467238

16th edition

Authors: Fred R. David, Forest R. David

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Question Posted: Nov 25, 2016 11:52 AM

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Explain why it is appropriate for Ratings in an EFE Matrix to be 1, 2, 3, or 4 for any opportunity or threat.
Explain why it is important for ratings in an EFE Matrix to be 1, 2, 3, or 4 for any opportunity or threat.
Define, compare, and contrast the weights versus ratings in an EFE Matrix.
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Define, compare, and contrast weights vs. ratings in an EFE Matrix vs. an IFE Matrix?

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Weights in both matrices reveal the relative importance of the factors to being ...View the full answer

Strategic Management A Competitive Advantage Approach Concepts

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