Define customer relationship management. What is meant by the statement CRM is primarily a mindset?

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Define customer relationship management. What is meant by the statement “CRM is primarily a mindset?”

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Jan 14, 2015 09:32 AM

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Define customer relationship management. What is meant by the statement CRM is primarily a mindset?

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CRM is a firms efforts to create nothing short of complete customization of products andor ser...View the full answer

Small Business Management Launching & Growing Entrepreneurial Ventures

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