Define direct marketing and discuss its benefits to customers and companies.
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Direct marketing consists of connecting directly with carefully targeted consumers often on a onetoone interactive basis Using detailed databases comp...View the full answer
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Jinah Patricia Padilla
Had an experience as an external auditor in Ernst & Young Philippines and currently a Corporate Accountant in a consultancy company providing manpower to a 5-star hotel in Makati, Philippines, Makati Diamond Residences
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Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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