Define omni-channel. How is it different from a typical retail channel?

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Principles of Information Systems

ISBN: 978-1133629665

11th edition

Authors: Ralph Stair, George Reynolds

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Question Posted: Mar 01, 2017 12:37 PM

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Define omni-channel. How is it different from a typical retail channel?

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Omni in Latin means allevery So OmniChannel can be defined as all channels in one In this modern era ...View the full answer

Principles of Information Systems

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