Define secondary data. What is the primary advantage of using secondary data to a marketing researcher?
Answer to relevant QuestionsWhat type of data source does the CIA World Fact book represent? What kind of data can one find there? What factors might discourage a researcher from using a particular secondary data source? Go to Statistics Norway at http://www.ssb.no.What data, if any, can you obtain in English? What languages can be used to search this Web site? What databases might be of interest to the business researcher? What is a click-through rate? How is it relevant to e-mail surveys? Do surveys tend to gather qualitative or quantitative data? What types of information are commonly measured with surveys?
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