Define strategic planning. How does strategic planning for international marketing differ from that for domestic marketing?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:49 AM

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Define strategic planning. How does strategic planning for international marketing differ from that for domestic marketing?

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Strategic planning is a systemized way of relating to the fu...View the full answer

International marketing

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