Delhi Dairies is a vertically integrated company that has dairy farms, processing plants, and retail ice cream stores. Delhi’s strategy is to maximize shareholder value by providing top-of-the-line ice cream products that are high in butter fat and for which consumers will pay premium prices.
Required:
Prepare a balanced scorecard for Delhi Dairies, without numbers, which will help them to achieve their strategy and to maximize long-term shareholder value. (Give at least two performance measures for each category.)