Delineate and comment briefly on the six basic distribution decisions most firms will need to consider at one time or another.
Answer to relevant QuestionsCan a manufacturer automatically decide that distribution is of vital importance to the firm and should be an integral part of its strategic plan? Discuss the concept of differential advantage as it relates to channel design strategy. For many years, Procter & Gamble, as well as the Mother giant consumer packaged goods manufacturers, used special deals and merchandising campaigns as the mainstay of their channel management strategy for dealing with ...What is a distribution objective? What does it mean when we say that distribution objectives should be coordinated with other objectives and strategies of the firm? Marketing channels should be designed to make products and services conveniently available to customers, how, when, and where they want them. This is exactly what several franchises such as Cousins Submarines Inc., Tasti ...
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