Dell Computers incurs the following costs:
a. Electricity costs for the plant assembling the Inspiron computer line of products
b. Transportation costs for shipping the Inspiron line of products to a retail chain
c. Ayment to an independent design firm for design of the Inspiron 14R laptop
d. Salary of computer scientist working on the next generation of minicomputers
e. Cost of Dell employees’ visit to a major customer to demonstrate Dell’s ability to interconnect with other computers
f. Purchase of competitors’ products for testing against potential Dell products
g. Payment to television network for running Dell advertisements
h. Cost of cables purchased from outside supplier to be used with Dell printers