Describe and evaluate the price strategy used for the Lexus 430 European-style luxury sedan.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:04 AM

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Describe and evaluate the price strategy used for the Lexus 430 European-style luxury sedan.

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Toyota markets the Lexus 430 as a very high quality high priced luxury sedan providing a leather ...View the full answer

Strategic Marketing

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