Describe and evaluate the price strategy used for the Lexus 430 European-style luxury sedan.
Answer to relevant QuestionsThe Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced substantially higher than the Camry. Discuss the features and limitations of this pricing strategy. Discuss why it is important to consider pricing from a strategic rather than a tactical perspective. Discuss how Apple’s (www.apple.com) marketing strategy for iPod Mini is enhanced by a Web-based approach. Discuss the role of sales promotion methods in the promotion strategy of a major airline. Select one of the direct marketing methods and discuss the decisions that are necessary in developing a strategy for using the method.
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