Describe cohort analysis. Why is it of special interest?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:48 AM

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Describe cohort analysis. Why is it of special interest?

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Cohort analysis refers to any study in which there are me...View the full answer

Marketing Research An Applied Orientation

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