Describe how B2B transactions might employ EDI to process purchase information. Considering the information discussed in Chapter

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Describe how B2B transactions might employ EDI to process purchase information. Considering the information discussed in Chapter 6 about B2B buying situations, determine which buying situation (new task, modified rebuy, or straight rebuy) would most likely align with the use of EDI technology. Justify your answer.
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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