Describe market-basket analysis and explain how a grocery store could perform such an analysis using its club

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Describe market-basket analysis and explain how a grocery store could perform such an analysis using its club card data. Suppose the lift of high-quality dog food and premium cheese is 3.4. Explain what this means. Describe four possible ways that Shoppers could use this information. As a team, rank the four possibilities from best to worst. Justify your ranking.
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Experiencing MIS

ISBN: 978-0133153934

3rd Canadian Edition

Authors: David M. Kroenke, Andrew Gemino, Peter Tingling

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