Describe several tactics that a retailer can use to increase its in-store coupon redemption rate?

Question:

Describe several tactics that a retailer can use to increase its in-store redemption rate?
Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...