Describe several trends that are driving markets today and their impact on small businesses.
Answer to relevant QuestionsWhy is it important for small business owners to define their target markets as part of their marketing strategies? Describe how a small business owner could use connecting with customers at an emotional level for a competitive advantage. In what ways has the Internet and e-commerce changed how companies do business? What advantages does each offer? What benefits does a small business get by offering customers credit?
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