Describe the advantages and disadvantages of the approaches to international market entry discussed in this chapter.
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This chapter introduces five basic approaches for entering international markets 1 exporting 2 licensing 3 management contracting 4 joint venture and ...View the full answer
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Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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