Describe the advantages and disadvantages of the approaches to international market entry discussed in this chapter.
Answer to relevant QuestionsGive two examples of service firms that work with other channel specialists to sell their products to final consumers. What marketing functions is the specialist providing in each case? Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special assumptions you have to make to obtain an answer): a. A postal scale for products weighing up ...Discuss why economies of scale in transportation might encourage a producer to include a regional merchant wholesaler in the channel of distribution for its consumer product. Briefly describe a purchase you made where the customer service level had an effect on the product you selected or where you purchased it. Do wholesalers and retailers need to worry about new product planning just as a producer needs to have an organized new-product development process? Explain your answer.
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