Describe the common methods of establishing an advertising budget. Which method is most often used? Which technique

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Describe the common methods of establishing an advertising budget. Which method is most often used? Which technique is most often recommended? Why? Identify four basic methods for preparing an advertising budget.

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Entrepreneurship and Effective Small Business Management

ISBN: 978-0133506327

11th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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