Describe the concept of measurement level and the four different levels of scale measurement.
Answer to relevant QuestionsConsider the different grading measuring scales described at the beginning of the chapter. Describe what level of measurement is represented by each. Which method do you think contains the least opportunity for error? What are six critical questions for a researcher in designing a questionnaire? The following question was asked of a sample of television viewers: If you decide whether you want to see an entire movie based on a 90 second YouTube clip, are you using a sampling technique? Could this be described as a scientific sampling technique? Explain your answer. What is a non-probability sample? What are some examples?
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