Describe the conflict between traditional PR agencies and those that see PR as more of a marketing function. Cite a reason why each of these groups holds the position it does. Who is right?
Answer to relevant QuestionsSome marketers consider corporate advertising a waste of time and money. What are some of the reasons they feel this way? Take a position pro or con corporate advertising and defend it.Marketers have turned to physiological measures in an attempt to determine the effectiveness of their advertising. Discuss some of the methods being used, and the advantages and disadvantages of each.Cite examples where advertisers may be able to develop successful ads without the benefit of pre-testing. Why would an advertiser decide to make the decision not to pretest?Why do you think social media sites such as Face book and Twitter are becoming so popular in countries around the world? Discuss the importance of social media sites in the IMC programs of international marketers.IMC Perspective 20-2discusses how the Federal Communications Commission is considering more stringent regulation of product placements in television shows evaluate the arguments for and against more stringent regulation of ...
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