Describe the difference between a core product and an actual product.
Answer to relevant QuestionsContrast cost-based pricing and value-based pricing. Contrast the advantages of selling direct vs. the advantages of selling through an intermediary. Shannon has developed a new type of space heater that is quieter and safer than previous generations of space heaters and is particularly geared to people who live in small spaces, such as apartments or dorm rooms. Shannon ...Describe Proactiv’s positioning strategy. To what extent did the three critical marketing decisions discussed in the case shape the evolution of Proactiv’s positioning strategy? Briefly describe the difference between a provisional patent application and a utility patent application. If successful, which of the two applications awards an inventor a patent?
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