Describe the distribution tasks that retailers are especially well suited for performing.
Answer to relevant QuestionsDiscuss retailers’ growing power in the marketing channel in terms of the possible implications for channel management. Contrary to some predictions, wholesalers have not died out. What has happened to wholesalers in recent years? W. W. Grainger, headquartered in Skokie, Ill., is one of the nation’s largest wholesalers, with more than 600 branch locations. The company sells mainly industrial products such as electric motors, fans, blowers, air ...Price maintenance, refusal to deal and resale restrictions all represent attempts by the supplier to exercise control over its channel members. What are the legal limits on the degree of control the supplier can exercise ...Discuss the channel management implications of such technological developments as electronic scanners, high-tech point-of-sale displays, computerized inventory management systems, EDI, the digital revolution, smartphones, ...
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