Describe the economic characteristics of the global motor vehicle industry? What are the key success factors for

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Describe the economic characteristics of the global motor vehicle industry? What are the key success factors for a successful firm in the global motor vehicle industry? What are Tata Motors' internal strengths and weaknesses? Identify competencies and capabilities that the company's major competitors are lacking. What market opportunities does the company have and what threats can you identify that may negatively impact the company's future?
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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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