Describe the enterprise-wide changes necessary for realizing a successful CRM strategy.
Answer to relevant QuestionsHow does SCP differ from SCE?Contrast operational and analytical CRM.Does Demand Media have a competitive advantage? If so, what is it and how will they sustain it? If not, why not?Compare and contrast tangible and intangible benefits and costs.Identify and describe three different situations where fear, faith, or fact arguments would be most compelling when making an information systems investment decision.
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