Describe the factors that have accounted for sales promotions rapid growth. Do you expect a continual increase

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Describe the factors that have accounted for sales promotion’s rapid growth. Do you expect a continual increase in the use of sales promotion throughout the following decade?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:45 AM

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Describe the factors that have accounted for sales promotions rapid growth. Do you expect a continual increase

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In short sales promotion has grown because 1 The balanceofpower shift from manufac...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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