Describe the following approaches to pricing new products: skimming pricing, penetration pricing, and target costing.

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Managerial Accounting Creating Value in a Dynamic Business Environment

ISBN: 978-0078025662

10th edition

Authors: Ronald Hilton, David Platt

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Question Posted: Apr 22, 2014 02:26 AM

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Describe the following approaches to pricing new products: skimming pricing, penetration pricing, and target costing.

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a Skimming pricing Setting a high initial price for a new product in orde...View the full answer

Managerial Accounting Creating Value in a Dynamic Business Environment

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